MODELING THE PROCESS OF INTERACTION OF PHARMACEUTICAL SPECIALISTS WITH POPULATION

Abstract

The aim of the work is to develop a model of informational interaction of pharmaceutical specialists with the population. A factor analysis of the aspects of pharmaceutical information used by consumers of pharmacy products was carried out. It is found that during the selection of drugs consumers prefer such factors as quality (I 0,9), price (I 0,79), a minimum of side effects (I 0,69), convenience of use (I 0,59 ); most often they receive information about drugs from the instructions for use (I 0.74), from pharmaceutical specialists and doctors (I 0.62 and I 0.65). As a factor of pharmaceutical information in everyday life they use indications for use (I0.83); dose of the drug (I 0.82); contraindications for use (I 0.66) and side effects (I 0.64). Based on the research data, a model forthe informational interaction of pharmaceutical specialists with pharmacy customers has been developed, including methodological support for the quantitative estimation of interactive indicators in the interaction of pharmaceutical specialists with a client base, which allows improving the quality of public services.