MARKETING ANALYSIS OF THE MARKET OF MEDICAL MASKS AND RESPIRATORS

G. Ya. Ibragimova; G. R. Iksanova

MARKETING ANALYSIS OF THE MARKET OF MEDICAL MASKS AND RESPIRATORS

G. Ya. Ibragimova, G. R. Iksanova

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Abstract

The article presents the classification and characteristics of individual protective equipment (face masks and respirators). Themarketing analysis of the market of face masks in pharmacy organizations of the Republic of Bashkortostan, including price offers, was carried out.

Keywords

средства индивидуальной защиты, медицинские маски, респираторы, аптечные организации, маркетинговые исследования, personal protective equipment, medical masks, respirators, pharmacy organizations, marketing research

About the Authors

G. Ya. Ibragimova

ФГБОУ ВО «Башкирский государственный медицинский университет» Минздрава России
Россия

G. R. Iksanova

ФГБОУ ВО «Башкирский государственный медицинский университет» Минздрава России
Россия

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Ibragimova G.Ya., Iksanova G.R. MARKETING ANALYSIS OF THE MARKET OF MEDICAL MASKS AND RESPIRATORS. Bashkortostan Medical Journal. 2020;15(3):68-72. (In Russ.)

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ISSN 1999-6209 (Print)

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Bashkortostan Medical Journal

MARKETING ANALYSIS OF THE MARKET OF MEDICAL MASKS AND RESPIRATORS

Full Text:

Abstract

Keywords

About the Authors

Review

For citations:

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